It’s old news now to say that visual content is king. All you have to do is consider how Instagram is dominating social media currently to see that visual content is capturing everyone’s attention. A popular type of visual content that many content marketers use is infographic. Able to condense information into one attractive, easy to read and easy to digest graphic, the infographic is the perfect sweet spot between text and image.

That being said, many content marketers face one major problem: they are not designers. For small companies that don’t have an in-house graphic designer, this can mean that content marketers have to take visual content design into their own hands. There are lots of sites that offer infographic templates that make it easier for novice designers to create attractive visual content, but even with those tools, creators need to be mindful of some basic principles of design. By keeping these principles in mind and practicing them until you they become a habit, content marketers without a design background can get the hang of infographic design.

This infographic breaks down 5 essential infographic design hacks for content marketers.