If you’re a marketers, educator, business owner or blogger, you will likely already know that infographic are one of the top performing types of visual content out there.
But coming up with an original topic for a unique infographic isn’t easy.
The problem is, there are just so many infographics out there already. For your infographic to stand out from the rest, it needs to be memorable. People need a good reason to read it and, hopefully, share it on their networks.
A memorable infographic will entertain your audience, offer them new or unique information, and will hopefully even spur them to seek out more information about the infographic’s topic.
So how do you achieve those things when virtually every infographic topic, it seems, have been covered already? It’s not as difficult as you might think. Often, coming up with a unique ideas simply involves looking at a topic from a new perspective.
Even if a topic has been covered, you can still look for an angle that challenges popular opinions. Or you could look for a specific niche within a community that has not been represented in many (or any) infographics, as of yet. If you’re creating an infographic for a specific audience, you could even look for a topic not immediately in your field but that would still be relevant or useful to your audience.
While your infographic may not cover a completely new topic, you will still be able to provide new and unique values to readers. And if you combine that new value with an engaging and memorable design, you will easily be able to stand out from the droves of other visual content. Especially if your infographic starts trending in a particular niche.
Here are eight ways to come up with unique and share-worthy infographic ideas.