211 million. That’s approximately how much online content pieces are generated per ONE minute. It includes videos, tweets, blog posts, facebook posts.. Crazy number, right? There are two things you can do about it: Nothing and loose your content in the waters of internet or make it stand out.
Designers are very creative with their solutions for web. Skip classic list of articles and go for a grid view or show it on a timeline like this one. You understand the power of content for your business, bear in mind that design is not less important. If it was, companies wouldn’t spend millions of $ on designers for packaging, product design, web design etc.
The best thing is, that you don’t have to hire a designer or a programmer. There are many plugins that will do the job fast.
Craft Compelling Headline
You should be working but you’re browsing facebook. You know it’s time to close it and focus on your job. Then you see that headline of an article you just can’t resist clicking. And when you finished there is another. That’s, dear friend, the power of great headlines. Buzzfeed, Cracked, HuffPost and others perfectly managed this art. Learn from them, browse them and pay attention to headlines. If you want to know more about compelling headlines, you can read this blogpost.
Choose Captivating Image
Picture says more than 1000 words. Don’t underestimate it and set some nice, high resolution featured image. You have 4 options:
- Go through your own photos and choose some that fit to the article and have great quality
- Design image yourself (or hire a designer)
- Buy it from stock photo websites
- Or just check this blogpost and download some awesome free images
Experiment with Interactive Content
Add interactive content to your articles. By that I mean quizzes, polls, rankers, piece of trivia etc. Content your visitors can interact with. Not many websites are using at the moment, you can take it to your advantage. If you need an inspiration, how to make it work, browse Buzzfeed, they are doing it very well.
Let us know, if you are using any different strategies to make your content stand out from the crowd.