You’ve just launched your online company, perhaps as a plan to make extra cash in the new year. There’s no marketing team. There’s certainly no six figure marketing budget. It’s just you, and maybe some friends and family members you’ve recruited along the way. You know there are people who are interested in your products and services. The challenge is getting them to your online store or company website. In order for your business to succeed, you need to make this happen quickly.
No worries. This is totally doable. You just have to follow these six tips.
Chances are, if you sell a product there is already an internet presence that has been established around that product. Sometimes the best way to build your own audience, and drive traffic to your online store is to connect with the audience members of bloggers and influencers in your niche. You can start by reaching out to those bloggers and influencers directly.
Start by identifying the people you will target with your outreach efforts. Use Google to search for keywords that are relevant to your niche. Look for websites and blogs that are relevant to your target audience. Then, start connecting. Subscribe to those blogs. Follow them on social media. Like and share their content. Then reach out with a brief email or message. The key is to get them to see the value in having a relationship with you. If you can mention any of the following to them, you will increase the chance that they will want to engage with you in the future.
- Compliment them on a recent post they’ve recent
- Let them know if you have linked to their content in your own
- Mention a blog you are planning and ask if they would be willing to provide a quote
- Offer to write a guest post for their site
- Share a topic idea for a blog post
If you go to Sam’s club or your local grocery store on any given Saturday, chances are you’ll be greeted by at least one person giving out product samples. This practice has been going on for decades.
Why? It works. There’s nothing like putting a product in someone’s hands and speaking to them about it, person to person to kick off a great customer relationship.
But, that’s not all. A gift creates a feeling of obligation. Have you ever found yourself empty-handed when someone gave you a Christmas present? That’s pretty awkward. Chances are you make note to reciprocate in some way. When people receive a sample, they do the same thing. They may leave their email address, grab a coupon, take your business card (complete with website URL), or simply make not to make a purchase later on.
No, there’s not a 100 percent guarantee of success her. Just keep in mind that companies use this technique because it works. To get your products out there, you can:
- Get a booth at a local event
- Obtain permission from a local retailer to set up a giveaway
- Send samples to those bloggers and influencers you have connected with from tip #1
You don’t have to avoid paid advertising entirely, nor should you. Targeted correctly, you can get more than your money’s worth for your paid advertising efforts. The key is to create ads that are most inline with your marketing goals. In this case, that’s driving traffic to your website.
Facebook alone has great advertising potential because it allows you to very closely target the people who will be exposed to your ads. To get started, identify the Facebook ads that are best for your business. Then, proceed from there.
Businesses that appear at the top of search engine results get more traffic. Above the fold is idea. It’s even better if you show up in position zero. That’s that coveted box of information that is displayed prominently at the top of page. If you are targeting a local audience, it’s also helpful to appear in Google’s ‘local 3’ results.
To get these results you have to have a basic understanding of SEO. The first trick here isn’t really a trick. It’s just a matter of quality. Write and share quality content that is relevant to your audience. Research your niche to identify the questions your target audience has, and the topics that interest them.
Next, use the right keywords. If your website, product descriptions, blog posts etc. contains keywords that your customers are using to search, there’s a better chance that you will show up in their search results. Remember to focus on long tail keywords to reach the audience most likely to be interested in your products. For example instead of using ‘cooking supplies’ try ‘cooking supplies for professional chefs’.
There are some more technical things you can do to boost SEO as well. This includes tagging your content correctly, using metadata, optimizing for mobile, and using internal links to improve Google’s ability to index your site.
Word of mouth is powerful. Now more than ever, people are conducting research before they purchase. They are relying heavily on the experiences of others when they do. If you know you have done a great job with a customer, reach out to them. Ask if they would consider giving you a recommendation, or leaving a positive review on a relevant consumer site.
You can even request a testimonial. Post these on your website and landing pages to build trust and credibility with your target audience.
Marketing isn’t just about blog posts, email marketing, and social media updates. It’s about providing your audience with a great experience any time they interact with your brand. Your website is the store into which you are inviting potential customers. Make sure it’s a place they want to visit.
Create website content that is easy to read and clear. Write product descriptions that answer the questions your customers will have, and focus on selling the benefits of your products rather than the features. Make sure that your online store is easy to navigate, check for broken links, and update any stale content.
Finally, make sure your website loads quickly, and that it works well on a variety of devices. Online shoppers are impatient. They know they have other options, and they won’t waste time waiting for slow loading pages or dealing with scripting errors.
You can absolutely growth hack your way to success by employing the traffic driving techniques listed above. No, you don’t need to hire a marketing guru, and you don’t need to drop thousands of dollars on these efforts either. If you have a good product, offer decent customer service, and engage in a sincere effort to reach out to potential customers, you have every chance of success.