So you’ve got your product ready to launch and you’ve decided to set up your business website? Congratulations! This is the start of a new life for you, and it’s such an exciting period.
In my profession as a marketer, time and time again, I encounter new business owners who are almost scared to engage with a web design agency. Some of the reasons I have encountered, are that some small business owners feel they don’t know how to effectively communicate with web designers, and worry that the costs will soar if they change their minds on things.
The aim of this post is to try to get across the fundamental areas that need input when building a relationship with a creative agency. Want to create the very best small business website that will sell your passion project to the max? Let’s go...
It’s a great idea to invest money in your business. If you get a creative agency to design your website, you’re going to be able to avail of qualified and probably very experienced web designers. You’ll have a impressive website to launch your product. You’ll probably have some fabulous, professional sales copy on your site too, to launch yourself into the market.
One thing you must keep in mind, however, is that no matter how talented or spiffing your graphics are, no matter how spot on your sales copy is, no matter how impressive your layout is, there’s one thing to remember. It’s all about you. You and your product make a brand. Without your input into the creative process, your small business website won’t adequately represent your brand. So what can you do about this?
Once you’ve engaged your agency to prepare your website, set up a meeting as soon as possible. Try to ensure you meet all the professionals who’ll be working on your site.
Meet the copywriter. Chat with him or her, so they’ll get a sense of your personality. The more time they spend with you, the more they’ll get to know you and your brand. Talk about yourself. Talk about your product. Talk about your mission. That’s particularly relevant when your product is actually a service.
Meet the web designers. They may be busy people, but remember, the customer is always right. Be polite, be humble, thank them for giving their precious time. But remember, these meetings are essential.
This is the first place your online prospects arrive. It should leave the visitor in no doubt about who you are and what you do. It should have a simple call to action, telling the guest exactly what to do next. Whenever you get a chance, have a sneak peek at your site as it’s being built. Ask any questions which arise.
- Does this page say what I want it to say about me, my brand and my service?
- If not, how could it be expressed better?
- Do I want to make changes?
Don’t be afraid to ask for adjustments and changes if needed. It is your right. You are paying for this product, so it should be as close to what you want as possible. Check out this list of the best landing pages for some inspiration.
This is crucial. Is this page really ‘about you’? Does it show you as you’d like to be seen by prospective clients? Do you need to make changes? Speak now or forever hold your peace.
Make sure the contact form is complete and email address is correct. Make sure to test whether the contacts who try to get in touch with you through this page actually reach you.
Getting a professionally-designed website is a great investment in your business. But if you don’t have input into the process, it hardly matters how professional your builder is. You’re the main force behind the site, so make sure it’s all about you and your brand. Good luck!